- 10 years of service
- $16B+ in assets
Helping customers “Spend Life Wisely”
“What will you do with your one, precious life?” It's questions like this that drive family-owned and community-focused First United Bank every day. First United’s vision goes far beyond banking—they’re out to change the world one person, family, and community at a time by helping people Spend Life Wisely. Four pillars drive everything they do—faith, financial well-being, health, and personal growth—and their comprehensive digital strategy helps them put these pillars into practice on a new level.
Why First United Bank banks on Q2
To serve customers from all walks of life
First United’s Q2-powered digital platform enables them to serve people and businesses from all walks of life—whether in rural towns like Hugo, Oklahoma, or large metro areas like Dallas, Texas. Their powerful combination of personal service and advanced technology means that no matter where a customer lives or does business, they can access the same outstanding products and services online or in-branch.
To improve financial wellness for all
First United uses deep data insights to fulfill their mission of improving financial wellness for all. By developing a more complete picture of their customers’ financial lives—including deposits held at other institutions—they can identify opportunities for deeper engagement and offer personalized recommendations that help customers bank better. In the process, they’re building lasting trust and winning back valuable deposits.
- 10 community banks
- 50K+ customers served
- 1.1K volunteer hours
To establish primary banking relationships
Many of First United’s customers initially work with multiple banks, but Q2’s account switching capabilities make it easy to switch their direct deposits and recurring payments to First United, allowing the bank to establish stronger, more profitable relationships.
Q2 is not a vendor to us. They are very much a strategic partner. And one that we rely on 24 hours a day, every day of the year.
President & CEO
Tools for success
First United Bank isn’t just performance-driven—they're purpose-driven. Q2 helps them serve their purpose with solutions like:
Q2 Digital Banking Platform
Q2’s unified platform allows First United Bank to deliver a seamless digital experience across consumer and business banking—whether providing robust mobile tools that help people reach their financial goals on the go, or advanced cash management capabilities that help businesses thrive.
Q2 ClickSWITCH
ClickSWITCH makes it simple for new customers to move direct deposits and recurring payments to First United in a few clicks, transforming multi-bank users into primary account holders.
