- 40 years of service
- $300M+ in assets
Fostering financial growth on the Big Island of Hawai’i
Founded in downtown Hilo, Hawai’i in 1937, HFS Federal Credit Union is the largest credit union on the Big Island of Hawai’i. With a balance of digital, mobile, and in-branch services, they’re successfully serving the diverse needs of their members. In fact, in their first year with Q2, HFS saw a 94% increase in active online banking users. And as their digital membership continues to grow, so does the financial wellbeing of everyone who makes the Big Island so special. With the services their members need backed by a community-focused culture, it’s no wonder that HFS was named the Best Credit Union in Hawai’i on the Forbes list of America’s Best-In-State Credit Unions for 2024.
Why HFS FCU banks on Q2
To support a range of member needs
HFS FCU’s members range from rural papaya farmers to those in the hospitality-rich community of Kona. In-branch and online banking options allow their members to bank in the way that fits their life, but ultimately, digital banking is the thread that helps HFS serve their diverse membership.
To deepen member relationships through digital
HFS is committed to nurturing every member relationship with a full suite of personalized financial services that help them grow and manage their money. Making these services even more accessible starts with their comprehensive digital banking platform, which enables members to conveniently manage their accounts, transfer funds, pay bills, and deposit checks from anywhere, on any device.
- 10% increase in active online banking users
- 85% increase in online banking enrollment
- 10K+ members served
To empower the next generation
HFS FCU’s digital offerings are a natural fit for the next generation of members who are just beginning their financial journeys. Plus, their focus on providing financial education for these younger members is helping them build a strong foundation for lifelong financial wellbeing. Perhaps the best representation of their commitment to this is the story behind their logo. Inspired by the Native Hawaiian ‘I’iwi bird and the kinship between parent and child, the HFS logo symbolizes their promise to foster financial growth across generations.
To move with their members
If a member moves off the Big Island, having a robust digital strategy allows HFS to keep serving them from anywhere. And given the nature of their geographical location, this is significant to the credit union’s ability to maintain member relationships no matter where life takes them.
Q2 is not a vendor to us. They are very much a strategic partner. And one that we rely on 24 hours a day, every day of the year.
President & CEO
Tools for success
HFS Federal Credit Union strives to support every member's unique financial needs. Here are just a few of the Q2 products and solutions that help make that possible.
Q2 Smart
With over 30,000 online banking users, HFS says their digital channel is prime real estate for key messaging. To capitalize on this, they use Q2 Smart to push out digital banners—helping them put timely announcements and advertisements in front of a large portion of their members in one place.
Q2 Innovation Studio
Through Q2 Innovation Studio, HFS can easily integrate valuable fintech products like SavvyMoney—which has been extremely helpful for their members looking to manage and improve their credit score. It’s also driving impressive engagement for the credit union—of their enrolled users, HFS is seeing a 73% active user rate with the solution. And along the way, they’ve been able to utilize the data within SavvyMoney to run targeted campaigns for balance transfers and auto refinances.
Q2 CPFM
Q2 Contextual Personal Financial Management (CPFM) lets HFS members track their spending, understand their cashflow, and budget more effectively. And with 55% of their online banking users utilizing the tool, HFS is helping more members take control of their finances while gathering valuable behavioral data to serve them even better.
